COM 263 assignment # 3 Essay Example | Topics and Well Written Essays - 500 words

COM 263 assignment # 3 - Essay Example By understanding this, she could choose her words to convey the intellectual meaning without the cultural identity becoming an obstacle. This would extend to her non-verbal communications such as attire, stance, and demeanor. Cross culture communications requires that we look at ourselves and reach beyond our limitations in an effort to fit ourselves into the situational context and become more universal (Fitzgerald, 197). Understanding our own cultural identities is the building block that intellectual communication is based on. Being a woman and returning to school as an older student has influenced my ability to communicate effectively between cultures. As a woman, I must be aware that my communication may become genderized. When speaking to a male or mixed audience, it is imperative that I understand the communication methods I have acquired as a female as well as the perception of the audience. If I am speaking to a diverse audience that has various ethnic groups or races, it is important that I understand how my identity is viewed by their culture. If I were speaking about the right of a woman to equal pay for equal work, my vocabulary and presentation would vary depending on if I am speaking to a black woman or a Muslim man. As an older student, I can be caught mistakenly thinking that I know more than lifes experience has actually given me. My skills at presenting a case for a viewpoint may be lacking even though I have an emotional understanding of the argument. My identity as older does not directl y coincide with that of being a better student. When communicating with other students, age may garner respect or the opposite may occur. Only by understanding my own identity can I find ways to communicate more clearly and effectively deal with this obstacle. In the situation of working in another department temporarily, there are several identities that are brought to the situation. An important identity is that all the people work for the same company.

No topic Essay Example | Topics and Well Written Essays - 500 words - 1

No topic - Essay Example New York, which seems to be the base of the book has the image of a mother adopting children coming from other families. The ones mentioned in the book were the Italians, Russian-Jews, Dominicans and Chinese and Jamaicans for the 1900. The role of immigration to American history or to New York history specifically, is as significant as to understanding the purpose of the immigrants' existence. But just like any other stranger who tends to land to an unknown place, these immigrants to New York also face different challenges that either force them to leave or continue living in the one busy place of New York. Now how are they looked at What are the bases of their significance as immigrants First, there is of course the color to where they belong. The Jamaicans can be said to be a perfect example for this. The next big thing will be the gender. Immigrants before had more problems settling on one quality job compared to the contemporary days where the availability of vacant positions with a fair and equal position is greater.

OPower Essay Example for Free

OPower Essay Answer the following questions that are based on the article reading below. Keep your responses to 1-2 paragraphs (150-300 words) per question. Posts must be clear and concise, and must address the questions being asked. You must also respond to at least one of yourpeers Discussion Questions: Even though Laskey and Yates are of the opinion that OPower has been extremely successful in the years since its inception, they also believe that the behavioral science-based approach could produce even better results. They also feel that they needed to work on convincing more regulators to adopt this new version of behavioral energy efficiency. 1. What changes could they make to drive more positive results? Laskey and Yates have done an outstanding job with a marvelous business model idea. This business model definitely has the Win, Win, characteristics; OPower, the consumer and the environment all win. The behavioral science strategy of a little competition with the neighbor and a little fear of judgment is obviously working well. However, OPower could rise the level of competition to a different level by rewarding the biggest saver in a designated area. This could be done by announcing the winner in everyone’s bill in that area, and reducing his next month electrical rate to a lower rate. In other words, the less a consumer consumes the less is the charge per unit cost. This competition level could be raised, to city level or even state level. Such incentives could help Laskey and Yates achieve the 5% energy use reduction. 2. Were there other things they could do to have an impact on energy uses—or on the environment more fundamentally? Information-based energy management is one of the most exciting innovations in the utility industry. Behavioral science and targeted, multi-channel communications make it possible to stimulate utility customers on a large scale, leading to increased engagement and sustained energy savings. However, there is more that can to be done to reduce our negative environmental impact. OPower model only stimulates consumer for less energy consumption. It does not create incentives to use sustainable energy. I believe that any problem can be most effectively solved when prevented rather that cured. If we were using sustainable, renewable, and cleaner resources rather than non-renewable, highly dangerous and, polluting resource to create energy, it would be a better solution. OPower could generate a study and show the impact difference in coil generated electricity versus so lar generated electricity to promote cleaner electricity producing resources. 3. What could they do to more quickly move state governments to approve their program?  The OPower program has already received our current Presidential recognition. This is a huge leverage to influence other State representatives to recognize the impact the energy saving could have at a state level. The company representatives could use the President’s endorsement as a leader’s opinion, and lobby their services to influence other possible leaders such as governors and presidents of other countries. I also like the idea of Opower to provide their services to bigger consumers. It obviously would show greater energy reduction if the consumer is larger user of energy. It would also be a great way to market their service, because the corporation using OPower could let their customers know that they are using less energy by utilizing OPower services.

Theories of Cesare Lombroso: Born Criminal

Theories of Cesare Lombroso: Born Criminal In this report I will be exploring the theories developed by Italian criminologist, Cesare Lombroso and the ethical implications of his work. He was the founder of the Italian school of Criminology, and is also considered to be one of the pioneers of the field due to his world wide appeal and notorious studies and ideas. Cesare Lombroso was born in Verona, Italy in November 1835 and died in October 1909. His work gained a lot of attention in the area of criminology during the end of the 19th century and has been hugely influential since. His ideas have spread not just through Europe and the United States of America but across the world. His work has attracted many admirers and critics and sparked many debates on the grounds of ethics and morality. He is often referred to and considered as the father of modern criminology (Wolfgang, 1972:232). He studied at universities in Italy and France and specialised in the fields of mental health, medicine and criminology. He was the director of an insane asylum, he then became a professor of forensic medicine and hygiene and later became a professor in criminal anthropology (Wolfgang 1972), though he is best know as the founder of the Italian school of Criminology. Lombroso abandoned the recognized Classical school of thought (eighteenth century work of Jeremy Bentham and Cesare Beccaria) which assumed that people have free will in decision making. Instead he drew upon theories from physiognomy, eugenics, psychiatry and social Darwinism. Lombroso fundamentally stated that criminal behaviour was inherent and that a born criminal could be identified from their physical imperfections, which defined a criminal as atavistic or as an evolutionary throwback. Lombrosos ideas come out at a time when Italy was going through many social and economic problems, poverty and police corruption where among a few them. There were also concerns with recidivism and prison population. Whats more, the cost of policing cities and imprisoning criminals was ever growing. Every one of of these issues increased public awareness in crime and criminal behaviour, and as prisons growingly became over populated more importance was placed on predicting and identifying individuals that were liable to commit crime, this raises ethical questions of prejudice and discrimination. Lombrosos general theory suggested that criminals are distinguished from non criminals by multiple physical anomalies. He claimed that criminals represented degeneration to a primitive type of man characterized by physical features similar to that of apes and early man. (Atavistic behaviour the tendency to revert to ancestral type) Lombroso popularised the notion of the born criminal through biological determinism, claiming that criminal behaviour was not free will but biologically determined (opposes classical school). He claimed that criminals have particularly distinct physical attributes and abnormalities. He drew upon concepts from; Physiognomy which attempts to approximate personality or character traits based on physical features from the face or the body; Eugenics, which is the study of selective breeding applied to humans; Psychiatry, which is the treatment and study of mental disorders and social Darwinism or popularly known as survival of the fittest. Lombroso became convinced that the born criminal could be anatomically identified by physical atavistic stigmas such as; large jaws, low slanting foreheads, high cheekbones, flattened or upturned nose, handle shaped ears, prominent chins, hawk like noses, fleshy lips, shifty eyes, scanty beard or baldness, insensitivity to pain and long arms. These were all apparent indicators of criminality. Lombrosos theory of the born criminal or of atavism was influenced by his medical background. Whilst at university he achieved a degree in medicine and in surgery. Throughout his time at university he developed an interest in psychology, which later advanced into an interest in psychiatry. Lombroso volunteered as a medical doctor for the army, during this time he observed 3000 soldiers and attempted to measure their physical differences (Wolfgang 1972). Lombroso supported the study of individuals using skull measurements in compiling data. He attempted to develop a scientific method to calculate criminal behaviour and identify individuals capable of the most aggressive and sadistic types of criminal activity. It was from this experience of examining soldiers that he formed his observations on tattooing. He later identified tattooing as a characteristic of a criminal. The essential idea of Lombrosos work came to him as he autopsied the body of an Italian criminal. Whilst looking at the skull of the criminal he noticed certain characteristics that were similar to that of skulls of inferior races and/or of apes. Lombroso carried out research through years of post-mortem examinations and anthropometric studies of criminals, the insane and normal individuals. His research methods were clinical and descriptive, with precise details of skull dimensions and other measurements. However he did not have adequate control groups which might have altered his general conclusions. Lombroso also studied female criminality. This began with measurements of females skulls and photographs in his search for atavism. He found that female criminals were rare and showed little signs of degeneration. Lombroso argued it was the females natural passivity that withheld them from breaking the law, as they lacked the intelligence and initiative to become criminal. Further, women who commit crimes had different physical characteristics, such as excessive body hair, wrinkles, and an abnormal skull (Lombroso 1980). In attempting to predict criminality by the shapes of the skulls and other physical features of criminals, he had in effect created a new pseudoscience of forensic phrenology and craniometry. Ethics was not an issue for Lombroso during his lifetime because his work was carried out in a time when poverty, police corruption and crime rates were at a high. It was also a period in which many states of Italy were ruled by foreign powers such as Austria and France. Italy was divided into separate states, for example the Papal State, Venice and the Kingdom of two Sicilys. These divisions meant that Italy did not have a combined sense of national direction. There was also a history of a wealthy and poor divide between the north and south of Italy. The north of Italy had a history of wealth and it also became Europes foremost producer of silk. However the south of Italy had a record of being poor. The main resource of the south of Italy was farming but any advances in farming techniques practised in the north of Italy and throughout Europe had not reached the south and several regions had turned to crime and banditry. Education was poor and many children went to work on the farms and in sulphur mines. It was from this poverty and lack of education that the Sicilian mafia was formed during the mid 1800s. Crime, poverty and police corruption were among just a few of the social and economic problems faced by the country, and to add to its woes, Italy was one of the most over crowded countries in Europe. This led to less jobs being available and those jobs that were available offered low wages, taxes were high and crime rates were increasing, this in turn led to over crowded prisons and a higher rate of recidivism due to a lack of opportunities for those newly released from incarceration. This then led to a higher cost of policing all of the cities and imprisoning criminals and repeat offenders. There was a strong distinction between the industrial liberal north and the agricultural, conservative south. However, many of the people of Italy had hoped that unification of the country would end the poverty and in time reduce crime rates. This was not the case, though many parts of the north of Italy had advanced the country was still in turmoil and by the time Italy had gained Independence and was unified it was a relatively new yet weak country. It is then, for all of these reasons that I believe ethics was not an issue for Lombroso. He provided the people of Italy with an answer or a reason to why certain people acted criminally or were criminals. People for hundreds of years have believed in the typical stereotypes of criminals. A person was labelled a criminal if they had shifty eyes, was unshaven or gruff looking, had a bent posture or a muscular physique. Lombrosos work gave scientific confirmation to back up and support this common way of thinking. His work, therefore, ethical or not, was not questioned. His theories also provided a new way to study crime; it allowed or helped the police to identify criminals before these criminals actually committed any sort of crime. Lombrosos idea of the born criminal raises the question of nature vs. nurture. The classical school of thought holds that crime is acted upon free will and choices made by the individual. However, Lombroso believed that criminals were born with the innate desire and inclination to commit crime or that they had some form of genetic or mental disorder which caused them to become criminals; such as sufferers of epilepsy and schizophrenia. He believed that there was a correlation between the born criminal and the mentally retarded in addition to the epileptic. In addition, Lombroso argued that although the rates of crime were low for females, they were fiercer in their actions. He held the idea that women were like children; they were unforgiving, envious, morally lacking and predisposed to spitefulness (Lombroso 1980). Also, as well as distinctive physical characteristics being identifiers of a criminal, he believed that criminal slang and tattooing were indicative of criminals. His theories raise many ethical issues; if his ideas were practised today there would be an outrage and an outcry of immorality. If Lombrosos work was being considered by an ethics committee today, they would firstly have to consider a number of major ethical issues, such as; what is being studied, who is being studied and how is the study going to be carried out. The first issue of what is being studied is not so much an ethical concern because crime, crime reduction and criminal behaviour have always been studied as it is an immense social need. However, the second issue of who is being studied brings to light many ethical concerns within Lombrosos work. More often than not, focus for research is put on the poor and minorities, ignoring the middle classes that may be committing white collar crime. In Lombrosos case he focused on ethnic minorities, namely black people and those with physical or mental abnormalities, ignoring other causative factors such as poverty, involvement in illegal activity and a low standard or a lack of education. One must then ask the question; is it ethical to publicise prejudiced or subjective research findings which lead to further prejudice and discrimination. Also Lombrosos study of female criminality raises ethical questions; he considered them inferior and incapable of committing crime, however those that did commit crime shared the same characteristics as their male counterparts, such as physical or mental abnormalities. The third issue of how the study is going to be conducted also raises a number of ethical concerns. Lombrosos methods included observing soldiers whilst volunteering for medical services in the army; he also received permission to study mental patients in a hospital in Pavia (Wolfgang 1972). One must ask whether or not the people he observed were aware of the fact that they were being studied in an effort to prove the significance of physical and mental abnormalities in relation to crime and crime rates. He also lacked adequate control groups which may have altered his conclusions; this then raises questions about the accuracy of his data. Though nobody could be directly, physically harmed the consequences of being branded a criminal purely on physical appearances or mental fragility, in this day and age, would be terrible. Not only were his ideas unethical and prejudiced, but they were racist and sexist. The assumption that someone is born criminal takes away peoples ability of choice and one could argue that this implies we as individuals have no free will and if we appear different, dependent on the definition of normal, then we are criminals or at least inclined that way. His ideas have a huge potential for harm as they abandon all other possibilities and causes of delinquency. Poverty, alcoholism, involvement in criminal activity, social class and poor or lack of education were all factors of crime but were ignored. Lombrosos ideas came at a convenient time which allowed the higher class to not take into account the existing social problems and possible reasons for crime. However, Lombrosos theories were later shown to be highly inconsistent or plainly inexistent, and theories based on the environmental causation of criminality became dominant. Although Cesare Lombroso is regarded as a pioneer of criminology, his work came under heavy criticism with social scientists and also raised many ethical questions. Lombroso was hugely criticised for his theories regarding the born criminal, atavism and phrenology. However, there are criminologists today that would argue that criminals are indeed born that way. There are also many that believe that brain pathology is a cause of violent crime. Let us not forget though that he paved the way for others to examine the influence of biology relating to criminal behaviour. Although his theories have been scientifically discredited, Lombroso had the plus point of bringing up the importance of the scientific studies of the criminal mind, a field which became known as criminal anthropology. Also despite the unscientific nature of his theories, Lombroso was hugely influential throughout the world. However, considering all of Lombrosos theories and the ethical implications of his work, one could argue that if his work was brought in front of an ethics committee today, he would be rejected ethics approval to carry out any further studies or research, as it is the responsibility of the ethics committee to protect the rights, safety and welfare of any persons involved in any kind of research or study. A Philosophy of Graphic Design: Moving So Fast A Philosophy of Graphic Design: Moving So Fast Every new movement in graphic design played a major historical role and contributed to the latest of todays digital revolution. From pictographs and the innovation of the alphabetic system to photomontage, it seems that time flew by. Appreciate the artists and designers that have made possible the field of graphic design. What is Graphic Design? Go beyond the perception of an image into a field of art and design. When I look at art I interpret the image the way I want to, but when I see graphic design I automatically assume propaganda and decipher the message of its designer. My view of graphic design is the different elements selected and certain guidelines followed to display a specific message to its audience. It sets off an emblematic communication in a visual form. Modernism in Design In the 20th century, graphic designers pursued complete freedom for their visual communications and graphic language of form. Contributors in the modern movement of design declared to be anti-art and they developed adverse fundamentals. Their designs reflected a distasted view as a reaction of deficient ethical codes and the world war. Modernism brought the inspirations of cubism, dada (the style and techniques of a group of artists and writers of the early 20th c. who exploited accidental and incongruous effects in their work and who programmatically challenged established canons of art, thought, and morality, ch.13 pg. 2), surrealism, expressionism, and futurism (a revolutionary movement in which all the arts were to test their ideas and forms against the new realities of scientific and industrial society, ch.13 pg. 1) in reference to be relieved of traditional guidelines and phonetic characters of typographic design. The modernism movement was influenced by Fortunato Deperos (1892-1960, was among the artists who applied futurist philosophy to graphic and advertising design, he produced a dynamic body of work in poster, typographic, and advertising design, ch.13 pg. 4) work. As a young painter he shifted his designs towards futurism and in 1927 he published Depero futurista. Calligrammes (poems in which the letterforms are arranged to form a visual design, figure, or pictograph, Ch.13 pg. 2) was a book published in 1918 by Guillaume Apollinaire (1880-1918, French poet who was closely associated with the cubists and was involved in a rivalry with Filippo Marinetti, ch.13 pg. 4) who introduced the concept of different views in the same work. John Heartfield (1891-1968, was a Berlin Dadaist who held vigorous revolutionary political beliefs and oriented many of their artistic activities toward visual communications to raise public consciousness and promote social change, ch.13 pg. 4) fashioned visual communications to stimulate community attentiveness and improvement. Heartfield used photomontage (the technique of manipulating found photographic images to create jarring juxtapositions and chance associations, ch. 13 pg. 2) as an active propaganda deterrent. Futurism was a responsive type of poetry that indicated modernism. Futurism also strained poets and graphic designers to reconsider the disposition of the typographic word and its significance. Kasimir Malevich (1878-1935, founded a painting style of basic forms and pure color that he called suprematism, Ch. 15, 9g. 2) approached futurism and cubism but then created an unintentional style in the belief that the spirit of the art skill was the effect of color and form that it had on a persons perception. Suprematism/ Constructivism The modern-art movements and the interaction requirements of the world war distressed the attitude toward poster design. Futurisms belligerent and progressive methods were embraced by the Dadaists, de stijl, and constructivists (criticized abstract painters for their inability to break the umbilical cord connecting them to traditional art and boasted that constructivism had moved from laboratory work to practical application, ch.15 pg. 1). Lucien Bernhard (1883-1972, repainted the proper 19th c. dà ©cor of his familys home while his father was away on a three-day business trip, ch.14 pg. 2) attended Munich Glaspalast Exhibition of Interior Decoration at age fifteen and he also encouraged Plakatstil (the reductive, flat-color design school that emerged in Germany early in the 20th century, ch.14 pg. 1). His captivating perception of colors motivated his paintings. When he ran away from home he became an unsuccessful poet and entered a poster contest; his poster became the first-prize winner after Ernst Growald convinced the jury members that it was brilliant although it was originally vetoed. This self-taught young artist probably did not realize it at the time, but he had moved graphic communications one step further in the simplification and reduction of naturalism into a visual language of shape and sign. (Meggs and Purvis, Ch. 14/pg. 270) Bernhard also designed trademarks and typefaces. The posters of Ludwig Hohlwein (1874-1949, a leading Plakatstil designer of Munich, ch.14 pg. 3) initiated his career as a graphic illustrator. His initial inspiration was the Beggarstaffs, but unlike the Beggarstaffs and Bernhard, he applied texture and decorative pattern to the shapes of his images and incorporated bold, sans-serif type, which sometimes became part of the image. Later, he introduced gradation and tone to his simple, powerful shapes making them more naturalistic. After World War I, cubist ideas inspired a new direction in pictorial images called art deco. The influences included cubism, the Bauhaus, and Suprematism (a painting style of basic forms and pure color founded by Kasimir Malevich, ch.15 pg. 1). The modern eras streamlining, zigzag, and ornamental geometry still fulfilled the desires of art nouveau. Edward McKnight Kauffer (1890-1954, an American graphic designer who worked in London incorporating cubism directly into his work, ch.14 pg. 3) and A. M. Cassandre (1901-1968, a Ukrainian immigrant who played major role in defining the approach of incorporating cubism directly into his work, ch.14 pg. 3) contributed an immense part in defining this new method. Kauffer showed how cubism could be used as a robust communicative impact for graphic design. Cassandre had achieved an integrated structure and brief implication of graphic design. Other important graphic designers and illustrators of this era offered an unbiased breakdown of the arousing importance of visual fundamentals that was formed during World War II. Russia held the origins of suprematism and constructivism, although Holland was lured more into the movement of de Stijl. El Lissitzky (influenced by Kasimir Malevich and applied suprematist theory to constructivism in which he transformed suprematist design elements into political symbolism for communication purposes, Ch. 15, pg. 3) brought the ideas of suprematism and constructivism into Western Europe. De Stijl Art was not the drive for designers everyday goal. The De Stijl (this movement was launched in the Netherlands in the late summer of 1917, ch.15 pg. 2) movement more of considered the everyday goal to be in the essence of art. Working in an abstract geometric style the leaders of this movement sought universal laws of equilibrium and harmony for art, which could then be a prototype for a new social order described by Theo van Doesburg (the founder and guiding spirit of the De Stijl movement who had also applied De Stijl principals to architecture, sculpture, and typography, ch.15 pg. 3). The leaders advocated the absorption of pre art by applied art. The spirit of art could then permeate society through architectural, product, and graphic design. (Meggs and Purvis, Ch. 15/pg. 299) Theo van Doesburg preferred to use sans-serif typefaces in his designs. Although influenced by cubism and constructivism, poster designers were conscious of the need to maintain a pictorial reference if their posters were to communicate persuasively with the general public; they walked a tightrope between the creation of expressive and symbolic images on the one hand and concern for the total visual organization of the picture plane on the other. (Meggs and Purvis, Ch. 14 pg. 269) The impact of modern art presented a type of momentum for graphics and also exposed an unrestrained correlation between design and imagery. The Bauhaus School of Design Pursuing a different consensus of art and technology, the Bauhaus School of Design was developed. By 1923 the Bauhaus school accentuated towards rationalism and design for the machine. Bauhaus moved to Dessau in 1925 because of unresolved issues with the local government. Under pre-meditated accusations of un-German typography and refusing a teaching job, Jan Tschichold (the son of a designer and sign painter in Leipzig, Germany, who applied the new design approaches to a wide audience of printers, typesetters, and designers through his book Die Neue Typographie, ch.16 pg. 3) was arrested by Nazis in 1933. He was known for producing a new style of typography that reflected traditional typography. The accomplishments and influences of the Bauhaus school created a viable, modern design movement spanning architecture, product design, and visual communications. A modernist approach to visual education was developed, and the facultys class preparation and teaching methods made a major contribution to visual theory. In dissolving the boundaries between fine and applied arts, the school tried to bring art into a close relationship with life by way of design, which was seen as a vehicle for social change and cultural revitalization. The Nazi Party were followers of Adolf Hitler, who wore brown shirts with red armbands bearing a black swastika in a white circle, dominated the Dessau city council, and cancelled Bauhaus faculty contracts in 1932 and the faculty voted to dissolve the school, and on August 10,1932 it closed. (Meggs and Purvis, Ch. 16/pg. 318) Piet Zwart (was an architect who had become a typographic designer, as well as a teacher, ch.16 pg. 3) fashioned a mixture of the Dada movements joyful essence and de Stijls simplicity. Zwart, created the word typotekt, which expressed the working process of the new typography as designs were fabricated from resources in the typecase. In 1933 Zwart was classified among the contemporary geniuses of the graphic design profession. The New York School Many of the pioneers of the New York School were either guest lecturers or served on the faculty of Yale Universitys graphic design program. This program contributed to the advancement of graphic design and design education throughout the world, as many of its alumni have become prominent designers and educators. (Meggs and Purvis, Ch. 19/pg. 382) Milton Glaser (b. 1929, he created images using flat shapes formed by thin, black-ink contour lines, adding color by applying adhesive color films, Ch. 21 pg. 4) taught design at the school of visual arts in new york. He became highly famous because of his I Love NY logo. Paul Rand (1914-1996, his magazine covers broke with the traditions of American publication design, manipulated visual form and skillful analysis of communications content, reducing it to a symbolic essence without making it sterile or dull, Ch. 19, pg. 2) understood the modern movement completely and began the American advance to modern design. Many artistic individuals were attracted to New York City and brought the driving of creativity during the 20th century. Paul Rand scrutinized a message by communicating it through dynamic visual form, and his incorporation of photography, drawing, and logo. From his success, Rand became an independent designer, especially in trademark and corporate design. His work inspired a generation of designers. New York City had been responsive to new ideas and images and in the 1950s-1960s new advances in graphic design were generated from typographic trends. Figurative typography (a playful direction taken by New York graphic designers, letterforms became objects; objects became letterforms, Ch. 19 pg. 1) surfaced among New York graphic designers. Gene Federico (1919-1999, was one of the first graphic designers to delight in using letterforms as images, Ch. 19 pg. 4) directed figurative typography and was one of the first graphic designers who used letterforms as images. Herb Lubalin (a total generalist whose achievements include advertising and editorial design, trademark and typeface design, posters, and packaging, Ch. 19 pg. 4) expressed the artistic capacity of phototypography, exposing negatives of alphabet characters to photographic papers, and therefore was known as the typographic genius of his time. He looked at characters of the alphabet as a way of giving visual form to a concept or message. Lubalin experimented with the elastic and dynamic qualities of phototypography which strengthened the printed image. Through his work and the founding of International Typeface Corporation (ITC), as well as UIc journal, his design styles impacted typographic design greatly in the 1970s. Corporate Identity During the 1950s, visual identification systems went further than Trademarks (any name or symbol registered and used by a manufacturer to identify its goods, Ch. 20 pg. 1). The regularity of how a trademark was used showed an efficiency of quality for its identity. Good design is good business was the call of supporters in the graphic design society. Some corporate leaders understood that companies needed a desirable design that specifically identified their company to ensure an independent reputation. American designers integrated corporate identity as a major design movement. The CBS trademark was the most successful trademark of the 20th c. due to the aptitude of art and design in corporate affairs that was understood perfectly by William Golden (1911-1959, CBS art director for almost two decades, Ch. 20 pg. 2) and CBSs president. Because they were considered the most legible type family, Unimarks (an international design firm founded in Chicago, Ch. 20 pg. 4) visual identity systems used Helvetica font and established design programs for many large clients. Unimark rejected personal design and pursued independence through the use of the grid. To overcome the technical limitations of early television, George Olden (1920-1975, established a graphics department to design on-air visuals for its new television division, he designed the United States postage stamp commemorating the one-hundredth anniversary of the Emancipation Proclamation, Ch. 20 pg. 3) designed on-air graphics using simple symbolic imagery with an emphasis on concepts that quickly captured the essence of each program. In order to appeal to the viewer every time, a trademark should contain metaphoric and indistinct components as well as be comprehensible. On the picture to the left you can see an example of a corporate identity manual (a firms book of guidelines and standards for implementing its corporate identity program, Ch. 20 pg. 1) for International Paper created by Lester Beall. The distorted letters of I and P, to make a tree symbol, created controversy but continued to be used as a trademark for International Paper. Postmodern Design Designers shifted from modern design to a more biased design method of postmodernism (a climate of cultural change that challenged the order and clarity of modern design, Ch. 23, pg. 1). Postmodern designers, dissuaded of the International Typographic Style to pursue an extensive period of design opportunities, found motivation from historical references, decoration, and the vernacular. There were five key routes that postmodern design took; Swiss postmodern design, new-wave typography (this movement was characterized by a typographic revolt, as practitioners and teachers schooled in the International Typographic Style sought to reinvent typographic design, Ch. 23. Pg. 2), mannerism (stylish art of the 1500s that took liberties with the classical vocabulary of form, Ch. 23, Pg. 1), retro design (this movement was characterized by an uninhibited, eclectic interest in modernist European design, particularly in the decades between the world wars; a flagrant disregard for the rules of proper typography; and a fascination with eccentric typefaces designed and widely used during the 1920s and 1930s, Ch. 23, pg. 2) and vernacular design, and the electronic revolution of the late 1980s. Experts and teachers that went to the International Typographic Style School sought to reinvent typographic design. Wolfgang Weingart inspired the new direction by his experimental work and teaching which led to the invention of new-wave typography. As a playful geometry character with references to earlier cultures, the Memphis (a new movement in postmodern design of the 1980s; function became secondary to surface pattern and texture, color, and fantastic forms in the lamps, sofas, and cabinets of this movements designers, Ch. 23. Pg. 4) movement was born and stationed San Francisco as a creative center. Retro design first emerged in New York but had spread quickly throughout the world. Vernacular design and artistic and technical expression broadly characteristic of a particular historical period goes hand in hand with retro. Retro designer Neville Brody (English designer, his typographic configurations project an emblematic authority that evokes heraldry and military emblems, Ch. 23. Pg. 5) reemerged styles of the past. He drew inspiration from the geometric forms of the Russian constructivist artists, as well as the Dada experimental attitudes. Brody emerged as one of the more original graphic designers of the 1980s as he sought to discover an intuitive and logical approach to design. He also designed a series of geometric sans-serif typefaces and emblematic logo designs and his work was widely imitated. Designers in these movements were allotted to completely join language and historic methods into their work. Postmodernism indicated an essence of freedom and because of the magnifying possibilities; designers became inspired to further experiment. Digital Revolution Émigrà © Magazine Rudy VanderLans (Dutch graphic designer, 1955- ), Zuzana Licko (Cz à ¢Ã¢â€š ¬Ã‚ ¦1986 (creation) Digital technology obtained widespread recognition from designers however, it was rejected at first. This modern technology generated a process allowing designers to direct color, form, imagery, and space of design. The editor of Émigrà © (1984 magazine designed, edited, and published by R. VanderLans, Ch. 24 pg. 2) magazine Rudy VanderLans (b. 1955, Émigrà © magazine designer/editor, Ch. 24 pg. 5) and typeface designer Zuzana Licko (b. 1961, typeface designer, Ch. 24 pg. 5) adopted digital technology and assessed its artistic potential. Together they emerged successfully and founded Émigrà © Fonts because of their exploration of the new technology. During the 1990s accelerating progress in computers, software, and output devices enabled graphic designers to achieve results virtually identical to those of conventional working methods, for the promise of seamless on-screen color graphics had been fulfilled. Designers explored the unprecedented possibilities of computers and graphics software while at the same interest in handmade and expressionist lettering and images are renewed. (Meggs and Purvis, Ch. 24/ pg. 495) David Carson (shunned grid formats and a consistent approach to typographic layout, Ch. 24 pg. 6) transferred his career towards editorial design in the 1980s. He inspired young designers yet was condemned by others because of his vague work. Constant developments in digital technology will continue to change the communications industry. A process of redefining the very nature of communications, work, authorship, display media, and graphic design is underway. (Meggs and Purvis, Ch. 24/pg. 530) Intertwined with Graphic Design Each movement contributed to the development and progression of graphic design. Graphic design is a more defined process than art and is considered a commercial implication that focuses on visual communication and arrangement. Each new era increased the literacy of designers and improvised modern changes to establish a broader communication with the audience in a more innovative state. All the previous movements before the digital revolution made me realize that graphic design is more than art and is widely used. The metaphor that each graphic design imitates is fun an element that is not always expected or even appreciated by most people. I think that corporate identity, trademarks, and logos are probably the most common and easily found types of graphic design. As for the future, it will only get more creative and graphic design has the capability to ensure new innovation and complexity that will blow us away.

Capitalism Essays -- Economic System, Freedom

Discuss your own impressions of what Capitalism is. My personal view of Capitalism is the freedom of choice to use your property any way you choose to use it. We as Americans have been giving rights to this choice. According to Murphy, That is why it is also known as the free enterprise (or free market) system, because it allows people freedom to choose: freedom to choose their own jobs, freedom to sell their own products at whatever prices they like, and the freedom to choose among products for the best value. (pg.1) As Americans, we have taken advantage of this freedom. We can work in whatever job that we love regardless of qualifications. Like many others, this choice has giving us the ability to make a living for our family. Many countries today do not get the opportunity to experience freedom of choice. These countries are governed by a socialistic system. This socialistic system says that, in their county there is no right to private property at all: everything is owned -or could be confiscated –by the state for t he benefit of â€Å"the people† (p.2) Views of Capitalism There are many critics of Capitalism according to Murphy that would say, â€Å"Even though we have this freedom to choose their jobs the still stand at the mercy of the employers† (p.2) As a citizen of the United States we can leave a job if we feel despondent about our jobs. There no law in place that can give an employer for any reason to hold you to a job. In addition, I have the right if self employed to sell my goods or services at any price beyond reason. In contrast, under a socialist system, the dissatisfied citizen’s only recourses are to leave the county (if that’s even allowed), or to start a revolution. (p.3) It is your choice of salary!... ... as those institutions perform for the public. (McConnell p. 637) Banking institutions and Thrifts makes loans and make deposits from the Central banks. The Federal System was established to control money supply through monetary policy. Congress established this system as an independent agency of government. They wanted to protect the Fed from political pressures so they can control the supply of money and price stability effectively. (McConnell p. 639) Conclusion Economics is all around us each day. In essence, we as consumers can control our own economic perspective. We sacrifice at any cost to get what we want. Our utility is increased when we pursue any pleasures and happiness through the purchase of goods or services. The author learned a great deal about economics. We function in a world all around us consumed by the economic pleasures of life.

Failure In Ethan Frome :: essays research papers

The main theme of the book Ethan Frome is failure. It is shown in three ways throughout the story: Ethan's marriage, him not being able to stand up to Zeena, and his involvement in the "smash up". Ethan marries Zeena so he won't be alone after his mother dies. She seemed like a very cheerful, vivacious person while his mother was sick. After their marriage all this changed. She became a very nagging, sick wife. Because of Zeena's "complications" they had to hire someone to help around the house. Mattie, Zeena's cousin, needed a place to live and seemed fit for the job. She moved in and Ethan took and immediate liking to her. He found someone that cared for him, was always happy, and could share his youth. All of which, Zeena was incapable of doing. Ethan longed to be with Mattie, but he was loyal to Zeena. Being married to Zeena was Ethan's first failure. Ethan's second failure was not standing up to Zeena. She claimed the doctor said that she was extremely sick and needed more help around the house. She told him without any discussion that Mattie had to go. Ethan could not find the words to make her alter her decision. Zeena also decided that Mattie had to leave the next day. It was stated in the book that Zeena had the upper hand in the house by the line "Now she [Zeena] had mastered him [Ethan] and he obeyed her." Ethan could not find the right things to say, and it was because of his failure of not being able to stand up to his wife that he was going to lose the only thing that made him happy. Ethan's last failure was the way he modified his and Mattie's lives regarding the "smash up". He wanted to run away with Mattie, but he could not because his practical sense told him it was not feasible to do so. Mattie wanted so desperately to be with Ethan that she suggested in order to stay together forever, to die together. It was Ethan's job to steer into the tree with the sled so that it looked like an accidental death.

Challenges and Opportunities Essay

The most famous soliloquy, sometimes through its ambiguity manages to convey Hamlet as the Renaissance man who questions himself and his judgements. It occurs in Act 3 Scene 1, shortly before the play takes place. This soliloquy in particular has a strong theme of suicide running throughout it, most notoriously, ‘Whether ’tis nobler in the mind to suffer†¦ and by opposing end them†¦ to die, to sleep- no more. ‘ The words Hamlet uses almost encourage him to take his life; he makes it sound an appealing and attractive prospect, but also as a cowardly option. He asks the question ‘Who would fardels bear†¦ but that the dread of something after death’ and he convinces himself more and more that he is making the right decision to take his own life, whilst also considering the drawbacks. Both audiences would find this quite harrowing and a director would have to take care to take a perceptive approach. ‘A sea of troubles’ provides the audience with a metaphorical visual image of everything in the world so overwhelming and having everything and everyone he loved and trusted turn against him. Many hidden meanings are left for the audience to unravel for themselves. These are presented through metaphors, euphemisms and other ambiguities. ‘The undiscovered country’ is a euphemism for death; life as seen as a continuous journey and death will never have been explored by any human that is living ‘No traveller returns. ‘ Hamlet does not forget that death is final; it is forever, and this establishes his characteristically detached state further. Hamlet is pensive, reflective whilst remaining analytical. The flat tone the director would allot signifies his dejected, flat state of mind. The soliloquy, in some ways lacks a certain passion that other soliloquies have. The three main characters (Gertrude, Claudius and his father / the ghost) fail to get a mention and instead he tends to use his genuine feelings and concentrate on his awry situation. The soliloquy contains a number of religious references †Tis a consummation†¦ In thy orisons be all my sins remembered. ‘ This shows he is willing to accept the consequences of his actions and that death is his final sleep. Ophelia is again mentioned, though only briefly ‘Soft you now the fair Ophelia. ‘ He does not condemn her as some may expect, yet he highlights how he feels rejected and unloved when he talks about ‘The pangs of despised love’ and this makes the audience realise just how big a burden Hamlet did have to bear. Hamlet also shows his bitterness towards the authorities’ lack of action relating to the crime ‘The insolence of office†¦ the law’s delay’ and their arrogance. The Elizabethan audience would disapprove of this scene because of the strong theme of suicide throughout this soliloquy. It would have made them feel uneasy and overly critical of Hamlet, ‘The eponymous hero. ‘ A modern director would need to be precise in order to portray Hamlet as being fully self-aware. The audience would need to be aware that Hamlet is being watched by Polonius and Claudius and this should help expose Hamlet’s uneasiness. The modern audience would be slightly more perceptive to Hamlet’s dilemma than an audience of his era would, as there have been high profile suicides covered by the media and figures have increased over the years. Still, this would be a poignant and affecting scene for any audience as they would see Hamlet slowly losing grip of his life, and the director should aim to inject passion and emotion into it. The modern director has many new challenges to rise to which will make the play ever more relevant to the audience which the play is directed towards, despite some arguing the language is outdated and has no real relevance any longer. A modern audience will respond more to a play and will not be afraid to voice their opinions about matters raised, many of which are more relevant today as they occur frequently and make headlines. This audience, like the Renaissance thinkers will question Hamlet’s judgments and thoughts, analysing him and his thoughts carefully and relating them to their own experiences, flaws and weaknesses. [1,999] Bibliography: ‘Hamlet’ by William Shakespeare Edited by TJB Spencer New Penguin Shakespeare December 2003 Justine McMenemy.